Comparative analysis of web visibility using SEO tools and its effect on website improvement

Document Type : Original Article

Author
Hadis Shafaei
Department of Computer Engineering, Science and Research Branch, Islamic Azad University, Tehran) Damavand(, Iran,
10.22034/jcse.2025.181948
Abstract
Due to the incremental growth of web pages that are accessible to internet users as well as the percentage of internet users who use search engines for their daily work, the need for search engine optimization (SEO) is increasing. Two main functions of search engines are crawling, which is indexing the site and its content in offline phase, and providing a ranked and query-relevant list of sites as an online service. SEO, in addition to improving the content, improves the ranking and visibility of the websites. SEO visibility index measures visibility of the website in search results and in queries in search engines. It is an index for website optimization analysis. In this research, the web visibility of the top 20 universities and their related libraries are compared and the effective factors on increasing of web visibility are examined. SEO tool and SISTRIX Toolbox have used for comparative analysis.
Keywords
search engine optimization
web visibility
rank
crawling
indexing